{"id":12181,"date":"2024-07-10T11:46:32","date_gmt":"2024-07-10T09:46:32","guid":{"rendered":"https:\/\/fruitorchard.pl\/nowe-biuro-inelo-tworzenie-emocjonalnej-wiezi-z-marka\/"},"modified":"2025-08-19T10:53:01","modified_gmt":"2025-08-19T08:53:01","slug":"nowe-biuro-inelo-tworzenie-emocjonalnej-wiezi-z-marka","status":"publish","type":"post","link":"https:\/\/fruitorchard.pl\/pl\/nowe-biuro-inelo-tworzenie-emocjonalnej-wiezi-z-marka\/","title":{"rendered":"Nowe biuro INELO – tworzenie emocjonalnej wi\u0119zi z mark\u0105"},"content":{"rendered":"\n

Marki s\u0105 tworzone na papierze, ale rozwijaj\u0105 si\u0119 w przestrzeni. Jedn\u0105 z rzeczy, kt\u00f3re szczeg\u00f3lnie lubimy robi\u0107, jest „przek\u0142adanie” wizji i DNA marki na miejsce pracy.<\/p>\n\n

Tak naprawd\u0119 nie chodzi o umieszczenie du\u017cego logo firmy w pobli\u017cu recepcji. Prawdziwym wyzwaniem jest stworzenie projektu, kt\u00f3ry naprawd\u0119 odzwierciedla podstawowe warto\u015bci, cechy osobowo\u015bci i to\u017csamo\u015b\u0107 marki.<\/p>\n\n

Jest to \u0142atwiejsze w przypadku marek konsumenckich, kt\u00f3rych produkty s\u0105 dobrze znane i cz\u0119sto podziwiane. W przypadku naszego ostatniego projektu z INELO<\/a> zadanie by\u0142o trudniejsze. Ta dynamiczna firma jest tw\u00f3rc\u0105 system\u00f3w zarz\u0105dzania flot\u0105, wi\u0119c oferuje na przyk\u0142ad najwy\u017cszej jako\u015bci oprogramowanie do \u015bledzenia, analizy i zarz\u0105dzania czasem pracy kierowc\u00f3w w czasie rzeczywistym.<\/p>\n\n

Zdecydowali\u015bmy si\u0119 na grafik\u0119 inspirowan\u0105 mark\u0105: pi\u0119kne, wielkoformatowe zdj\u0119cia przedstawiaj\u0105ce widoki odcink\u00f3w polskich dr\u00f3g z lotu ptaka oraz ci\u0119\u017car\u00f3wki majestatycznie pokonuj\u0105ce zakr\u0119ty i podjazdy. Obrazy te odnosz\u0105 si\u0119 do podstawowej dzia\u0142alno\u015bci i charakteru operacji Inelo. W samym sercu biura, wraz z Inelo IT, zbudowali\u015bmy ogromn\u0105 interaktywn\u0105 map\u0119 pokazuj\u0105c\u0105 w czasie rzeczywistym lokalizacje flot klient\u00f3w.<\/p>\n\n

Opr\u00f3cz tego, \u017ce jest to mi\u0142e i \u0142adne, podej\u015bcie to ma wiele sensu biznesowego. Frekwencja, zaanga\u017cowanie i motywacja pracownik\u00f3w s\u0105 wy\u017csze w miejscu pracy dostosowanym do marki ni\u017c w nijakim i zaniedbanym biurze (istnieje mn\u00f3stwo bada\u0144, kt\u00f3re to potwierdzaj\u0105).<\/p>\n\n

Je\u015bli r\u00f3wnie\u017c chcesz stworzy\u0107 biuro, w kt\u00f3rym Twoja marka o\u017cyje – daj nam zna\u0107!<\/p>\n\n

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Marki s\u0105 tworzone na papierze, ale rozwijaj\u0105 si\u0119 w przestrzeni. Jedn\u0105 z rzeczy, kt\u00f3re szczeg\u00f3lnie lubimy robi\u0107, jest „przek\u0142adanie” wizji i DNA marki na miejsce pracy. Tak naprawd\u0119 nie chodzi o umieszczenie du\u017cego logo firmy w pobli\u017cu recepcji. Prawdziwym wyzwaniem jest stworzenie projektu, kt\u00f3ry naprawd\u0119 odzwierciedla podstawowe warto\u015bci, cechy osobowo\u015bci i to\u017csamo\u015b\u0107 marki. Jest to […]<\/p>\n","protected":false},"author":3,"featured_media":11562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[129,130],"tags":[131,133,132],"class_list":["post-12181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktualnosci","category-projekty","tag-design-pl","tag-office-pl","tag-workplace-pl"],"yoast_head":"\nNowe biuro INELO - tworzenie emocjonalnej wi\u0119zi z mark\u0105 - Fruitorchard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fruitorchard.pl\/pl\/nowe-biuro-inelo-tworzenie-emocjonalnej-wiezi-z-marka\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nowe biuro INELO - tworzenie emocjonalnej wi\u0119zi z mark\u0105 - Fruitorchard\" \/>\n<meta property=\"og:description\" content=\"Marki s\u0105 tworzone na papierze, ale rozwijaj\u0105 si\u0119 w przestrzeni. Jedn\u0105 z rzeczy, kt\u00f3re szczeg\u00f3lnie lubimy robi\u0107, jest „przek\u0142adanie” wizji i DNA marki na miejsce pracy. Tak naprawd\u0119 nie chodzi o umieszczenie du\u017cego logo firmy w pobli\u017cu recepcji. Prawdziwym wyzwaniem jest stworzenie projektu, kt\u00f3ry naprawd\u0119 odzwierciedla podstawowe warto\u015bci, cechy osobowo\u015bci i to\u017csamo\u015b\u0107 marki. 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